Lifecycle Marketing

Kevin Hartel

Welcome Series

  • Designed and implemented a two-week automated welcome series.

  • Shopify/MailChimp CRM

  • Contributes to 23% of first-time purchases

Melokids Shoes

Amazon Seller Storefront

  • Manage and optimize Amazon Seller platform

  • Shopify/AWS integrations

Stag & Manor

Welcome Series

  • Welcome Series

  • Rewards Program

  • Limited-Time Offer Emails

  • Gift Guide Emails

Evergreen Sales Series

  • Designed and implemented a six-month automated email onboarding series.

  • Automated three-day follow-up sequences for opened emails

  • MailChimp CRM

  • Contributes to 18% of online sales

Trulia

Life@Home Content Pillar

  • Defined and iterated on monthly content calendar

  • Social, Email, SMS campaign alignment

Rentals Trigger Campaign

  • A/B CTA testing

  • Leveraged user preferences and behavioral data to deliver targeted real estate listings

  • Highest engaged campaign