Lifecycle Marketing
Kevin Hartel
Welcome Series
Designed and implemented a two-week automated welcome series.
Shopify/MailChimp CRM
Contributes to 23% of first-time purchases








Melokids Shoes
Amazon Seller Storefront
Manage and optimize Amazon Seller platform
Shopify/AWS integrations


Stag & Manor
Welcome Series
Welcome Series
Rewards Program
Limited-Time Offer Emails
Gift Guide Emails






Evergreen Sales Series
Designed and implemented a six-month automated email onboarding series.
Automated three-day follow-up sequences for opened emails
MailChimp CRM
Contributes to 18% of online sales












Trulia
Life@Home Content Pillar
Defined and iterated on monthly content calendar
Social, Email, SMS campaign alignment








Rentals Trigger Campaign
A/B CTA testing
Leveraged user preferences and behavioral data to deliver targeted real estate listings
Highest engaged campaign





